Whether you are a bridal makeup pro, or this is your first year as a professional makeup artist, here are some things you should know. Preparing for wedding season is a pretty hectic task. June has probably been a month of bombardment from last minute brides looking for artists. The fall is another hectic time for bridal companies, specifically in New England.
Some of these tips may feel like a refresher course for seasoned professionals. However, you may learn a few things you didn’t know. I hope this article helps you be as prepared as you can be!
- Always Have a Backup Plan.
A professional is never late, and always keeps their appointments. Well, almost always. There may be some days where you are sick, or an unforeseen emergency pops up. In these cases it is always good to have a plan in place before this happens.
I have several makeup artists that I am really close with. We often practice on each other, or can call each other if we run out of a specific product. I can also call on these people if something comes up or I am sick. Just make sure you tell the bride as soon as you can. That way you can keep your client happy, and not scrambling for a replacement on her big day. The first time I got sick, I just sent my colleague in without consulting my client. When someone other than me showed up she was livid. Don’t put yourself in a position where you have to do damage control, especially when you aren’t feeling well.
- Keep Tedious Notes.
You will likely be working with a lot of clients. Make sure you have your notebook and day planner with you everywhere you go. I would have people trying to schedule appointments with me on the go, and I was lucky enough to only double book myself once. Now I have my planner in my pocket everywhere.
In my notebook, I keep the records of what every bride wanted, what products I used, and I do my best to get photos of them before and after. That way, if they give me a call with ideas I can help them out right away.
This is also where I keep my reference information. I can choose which numbers to give a client based on their specific needs. Knowing what a client wants, and knowing which clients I gave those same services to (who loved it) helps me land a lot more clients.
- Get a Contract and Makeup Artist Insurance.
Many freelance makeup artists forget to cover their bases. These legal documents don’t just protect you, they protect your clients. This makes you more professional and makes potential clients more likely to hire you.
Contracts keep the you from miscommunicating with your client. It outlines how much work you will need to do, like number of bridesmaids, and when you have to arrive. It is a great way to ensure that you won’t disappoint your bride because she was expecting more.
Having insurance is a great way to present yourself as a professional in the makeup field. Liability insurance will cover you if something happens to your client’s skin. Some people may have a reaction to certain colors and products.
- Think About Every Detail.
When you are doing makeup, you may find yourself being photographed a lot. Make sure you look professional, and have your hair away from your face. These photos will likely shape how the bride’s family and guests remember you. It’s also a good idea to choose an area with good lighting. The lighting source will also affect how their makeup looks. You will need to ensure that your bride looks her best no matter what light source she is in.
- Explain Your Prices with Confidence.
Many brides come to you with specific expectations about how much a makeup artist costs. Often times they expect it to cost much less. You set your prices specifically for a reason. Be ready to explain why you quoted them the number you quoted them. Explain that you have to pay for insurance, replacing used products, travel, and whatever other overhead costs that are associated with a specific client’s needs. This will show how much of a professional you are. Your bride will also begin to understand the value of your services.